Public Health England (PHE) has a series of apps designed to help people live healthier lifestyles. Couch to 5k is a tried and tested programme, but the existing PHE app was underperforming and suffered from extensive usability issues. They commissioned a complete redesign of the app.
FROM THE ARCHIVE: Defining the service experience for Heineken's new at home draught beer system
Heineken asked R/GA to design the service experience to surround their new home draught beer system.
Working with cross disciplinary client teams from all the launch markets we defined a holistic experience that took the customer through each phase of the lifecycle from awareness through to incident management.
FROM THE ARCHIVE: A multi award-winning live music experience, streaming Rihanna’s Nokia sponsored comeback gig to the world
In 2009, Nokia launched a range of entertainment devices as part of their Comes with Music package. They wanted a ‘big bang’ campaign to make a noise so they partnered with Rihanna (who’d been out of the public eye for two years at the time).
They asked R/GA to create an experience that would bring together Rihanna, their phones and a global teen audience. We created 'Rihanna Live'.